Consulting is the best solution to satisfy various needs.
For those who have one or more properties and already operate in the tourist rental market but have noticed a decline in business, or are unable to obtain the desired results, consultancy is the right approach to guide the performance of the business in the correct direction.
For those who are experimenting in the tourist rental sector and prefer to work with individual and exclusive attention to being guided onto the path of high profits, consultancy is equally an adequate solution.
After a free meeting to evaluate the potential of your property together, I will develop a strategic program for you to maximize the performance of your home.
The cost of the consultancy program is tailored to the needs of each client.
The commercial strategy is how potential guests are reached. To reach them, we use online channels, the so-called portals, tour operators, specialized location agencies, social media and, of course, your website which must be the primary channel which is the one that allows you to reduce costs and the dependence on agencies.
The channels are varied and must be used according to the type of customer you want to reach: high-income customers for luxury villas. These specific geographies populate some destinations (for example the Germans who frequent the island of Mallorca or the Russians increasingly numerous at the Fort Dei Marmi on the coast of Tuscany). Or turn to an even more specific niche such as that of architects and artists who can be the customer you prefer for your home.
By following the characteristics and location of your property, we help you make it visible in the international markets and in the niches you are looking for to increase the occupancy rate and income of the structure.
Brand and communication
The brand is linked to the uniqueness of your property. The unique characteristics of the home and the type of holiday experience that can be enjoyed are key aspects that must emerge in communication: texts, images, videos, paper tools, website. The rents of the holiday homes are sold mainly online, and therefore, an emotional and coherent presentation on all the media used are the aspects that create interest and attract the potential guest. The guest does not visit the property before booking it, sees it and evaluates it from a computer screen or a mobile phone. For these reasons, communication must be flawless.
We specialize in developing the highest quality communication tools. The “Projects” section shows you how we worked to build the brand of customer structures. In each project, we articulate the brand personality that helps us to create communication coherently. There are still very few owners who have understood how coherence can make a difference, particularly in the luxury niche. Consistency is strength and focuses in communication which, combined with the care of the aesthetic and emotional aspect, allows you to achieve a competitive advantage.
The ultimate goal of creating a trustworthy brand is to increase disintermediation and reduce dependence on agencies. Limiting or eliminating the commission costs of the portals and putting the brand of your structure before the guests, not that of airbnb or any other portal is the key aspect that guarantees the solidity and growth of the profitability of your villa.