I’m a citizen of the world. I was born in Cagliari with sunglasses on and my feet in the sand. Later, I was an expatriate in the cold lands of Wisconsin, attending a post-graduate master’s degree in Industrial Relations. This opened the window for an international career in the high tech industry as a director of Human Resources. I lived in New York, Paris, San Francisco, Helsinki and then London, where I gave myself a semester at Sotheby’s to study the business of contemporary art. The evening homework was to attend the most glamorous auctions and the exhibitions of the emerging and coolest artists of the moment. With this experience, I approached the luxury industry by increasing sensitivity for art, design and aesthetics and deepening the psychology of the consumer of luxury products.
Finally, I went back to the sun and am now living in beautiful Barcelona, with frequent trips to Italy. This melting pot between study, work, travel have merged to create this consultancy agency. But only after having studied a lot and with the best experts in the world in the Vacation Rental industry and renting my own properties. I have transformed those of my family from liabilities to high-income assets. Ones in which I invested, like Casita Sitges, have become case studies for the high occupancy rate achieved in a short time. These results came thanks to meticulous and constant work. Success is not given by luck. It takes commitment, targeted effort and investment in knowledge. This is me, and these are the principles I follow to achieve the goals that I set myself and the principles I follow when I work for my clients.