Behind every successful rental
There is an impeccably executed concept.Let's get started
“Delight your ideal guest with high quality storytelling. Create the dream in their mind and you’ll achieve the goals you desire.”
I help investors and owners of villas and boutique hotels to strengthen the value of their property and increase revenue within the international luxury rental market.
Launch your property
You own an exceptional property and want to position it in the luxury rental market. You seek help from someone with a proven track record, who can deliver an increased revenue. Someone who understands your objectives and will appreciate the beauty and uniqueness of your home.Know more
Transform your property
You believe your property has the potential to step-up and be a success in the premium rental market. To make this happen you need someone who can see the potential of your property. Transforming it from average to exceptional, and allowing your property access to the right luxury rental channels.Know more
Protect your property
You have delegated the management of your property to a third party, but projected earnings are falling drastically and you realise you should have planned differently. The luxury market is unique. It’s the time for you to find a way to reduce the exposure to risk and increase your rental revenue.Know more
Creating the dream creates valueKnow more
Whenever I could add some diversity into my life, I did it. An academic background in Economics and Industrial relations in Italy and the United States opened the door for an international career in the high-tech industry as a director of Human Resources.
Working on an international level in the corporate world gave me the mental scope to manage complex projects with ambitious goals. I have a very clear vision of what determines luxury and my focus is always on delivering this for each of my clients, making sure every detail is honed to perfection.
I lived in New York, Paris, San Francisco, Helsinki and London, where I took a sabbatical to study the business of Contemporary Art at Sotheby’s Institute. This was one of the happiest times of my life. With this experience, I was able to approach the luxury industry with a heightened sensitivity for art, design and aesthetics and with a deep understanding of the psychology of the luxury consumer.
Now live in beautiful Barcelona. I became a property owner myself, which is how I got started in the vacation rental industry. I continue to keep a solid foot in Italy where I created The Villa Italy brand for a client. The Villa Italy is a collection of luxury villas in Tuscany, Pantelleria and Ischia. I now manage the brand and enjoy seeing how my ideas have impacted the growth of the business from the start.
This melting pot between study, work and travelling has merged to create my luxury rental consultancy firm.Contact me
What they say about me
“Paola has transformed my collection of villas located in five different areas into a unique brand. It was not a simple project but with vision, professionalism, attention to details and respect for my needs she created The Villa Italy brand for me. Now I am even more proud of my properties. This project has positively impacted the income of each villa. The collaboration with Paola was a choice that I am happy I made. She has delivered the promised results.”
Owner of The Villa Italy
LUXRE – The Luxury Rentals Event
The luxury vacation rentals market shows important economic data. We have recently conducted a research in the Italian market revealing that this area has an estimated real estate value of over 6 billion euros and a value of bookings over 250 million euros per year. To these figures it must be added the value of the entire ecosystem that revolves around luxury homes.
The logic characterizing luxury is still little known and little studied in the specific context of holiday rentals. The cognitive heritage linked to luxury comes from fashion, retail or the hotel industry. It was necessary to fill the void and this is the reason I decided to co-found Luxre.
LUXRE is a conference composed by training sessions conducted by speakers recognized in their field of expertise both at national and international level. The objective is to professionalize owners, investors and any professional operating in this field. This is the very first conference exclusively dedicated to high end vacation rentals.Discover LUXRE