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I recently presented at The Book Direct Show. An international conference dedicated to owners, property managers and investors in the vacation rental industry. I talked about the Unique Selling Proposition (USP) and how I develop a USP offering for my clients that is truly unique, exquisite and most of all memorable.Click here to download the video presentation
I help clients to develop and implement a marketing strategy for their luxury villas or boutique hotels. Owners who wish to transform their property and make a qualitative step up so they can launch successfully and with pride into the luxury market. Or those who have been relying on an agency and seen a drastic drop in turnover without being given a justifiable reason why. Now you need someone who, with precise actions, will help you protect the profitability of your property.
Today, you can hire a vacation rental consultant to help you with anything from business development to marketing, performance optimisation to investment, revenue management to technology. These are the top 20 vacation rental consultants.Read the full article
The Top 11 Luxury Vacation Rental Websites to List Your Properties On.
“In the luxury vacation rental business, quality and finesse are embedded in the property and the value proposition of the holiday experience offered,” says Paola Gheis, Founder at Paola Gheis Luxury Rental Consulting, a consultancy that specialises in developing marketing strategies for luxury villas.”
Future of the Vacation Rental Industry: What’s In Store?
“We asked the experts – some of the biggest names in the industry – what trends they think are on the horizon for vacation rentals, and this is what they had to say.”