Launch your property
Ideal for owners and investors who need the right strategy to create a successful rental business for their property within the international luxury market.
These are the tailor made steps I follow to increase the value perception and profitability of your property.
Let's get started
Phase I: Status-Quo
Analysis of current situationOwner
Get to know your values and aspirations
Understand your personal and financial goals
Property
Assess architectural characteristics and your desired customer profile
Market
Analyse the direct and indirect competition of the property, their methods of communication and services offered
Phase 2: Vision
Where do you want to be?Value Proposition
Define the customers you want to attract, develop a unique value proposition and your brand personality.
Channel Mix
Determine the appropriate sales channels to attract your desired customers
Financial Forecast
Define the budget and economic-financial forecasts.
Phase 3: The Journey
How to reach your objectiveDesign Alignment
Ensure the brand personality is reflected in the interior decoration and / or property mood and atmosphere
Image coordination
Develop independent marketing platforms to elevate your rental business: website, social media, video and photography, plus written content to tell your story.
Partnership
Develop a portfolio of local services and experiences to complete the value proposition and increase income generation.
Transform your property
Ideal for owners of villas or boutique hotels who want to step up to the luxury market.
These are the tailor-made steps I follow to help you step up and position your property with pride in the luxury market.
Let's get started
Phase I: Status-Quo
Analysis of current situationOwner
Get to know your values and aspirations
Understand your personal and financial goals
Property
Assess architectural characteristics, services offered, your current guest experience and sales approach. Identifying the type of customers that are currently booking your home.
Market
Analyse the direct and indirect competition of the property, their methods of communication and services offered.
Phase 2: Vision
Where do you want to be?Value Proposition
Define the customer you want to attract, develop your unique value proposition and brand personality.
Channel Mix
Determine the appropriate sales channels to attract your desired customers
Financial Forecast
Define the budget and economic-financial forecasts.
Phase 3: The Journey
How to reach your objectiveDesign Alignment
Ensure the brand personality is reflected in the interior decoration and / or property mood and atmosphere.
Image Coordination
Develop independent marketing platforms to elevate your rental business: website, social media, video and photography, plus written content which tells your story.
Partnership
Develop a portfolio of local services and experiences to complete the value proposition and maximise income generation.
Protect your property
Ideal for owners of luxury villas who have delegated the management of the property and are experiencing a reduction in revenue.
These are the tailor-made steps I follow to help you protect the revenue your property should generate and reduce your exposure to risks.
Let's get started
Phase I: Status-Quo
Analysis of current situationOwner
Understand your values and aspirations
Assess the property characteristics
Channel Analysis
Analyse the weaknesses of the channel(s) currently used.
Market
Competitive territory study
Phase 2: Vision
Where do you want to be?Protection Proposal
Reduce lagging time by developing your own marketing channels: website, social media, video and photography.
Negotiation Proposal
Produce objective data and fact sheets on each channel which will allow for a constructive discussion on the status quo.
Alternative Channels
Develop a proposal for alternative channels to support your marketing strategy.
Phase 3: The Journey
Reaching the objectiveImplementation of the proposed protection system
Create the marketing tools: website, social channels, video-photographic material and storytelling content.
Support through negotiation with your current channel partners.
Support through negotiation with the current channel partner regarding new ways of working.
Support in the development of potential new channels
Select the appropriate channel(s) and negotiate commercial agreements
