Contemporary Beach Apartment
Menorca, Spain
Outcome
- Elevated value perception from an average to a high-end holiday apartment
- Doubled rental rate from previous property owner after renovation and strategy work
- Outstanding international media coverage: featured in 15+ interior design magazines
Typology
Apartment in a modern building
Solution
Launch & Transform
Activity
- Fully curated renovation work to achieve market uniqueness
- Development of the overall unique value proposition
- Marketing strategy and brand positioning
- Art direction: artistic styling, photography
Strategic concept & art direction: Paola Gheis Luxury Rental Consulting ©
Photo: L. Tomas / Styling: P. Gheis
