Contemporary villa – Florence, Italy
Outcome
- Forecasted occupancy rate of 92% for 2021
- Media coverage for villa: Dentro Casa magazine and frequently used as an advertisement and film set
Typology
Contemporary villa in Florence.
Solution
Launch
Activity
- Marketing strategy to launch the property as a high-end holiday rental in the international luxury market.
- Development of the unique value proposition.
- Art direction: artistic styling, photography, video production, professional copywriting, website design.
- Design of unique services and territorial experiences offer
Photo: I. Niccolai / Styling: S. Garancini