Penthouse - Florence, Italy - Paola Gheis | Luxury Rental Consulting

Penthouse – Florence, Italy

Outcome

Achieved a 70% occupancy rate in the first year of activity
Occupancy rates were driven by our marketing strategy and the unique value proposition created. In turn the client was able to maintain high rental rates with no discounts or promotions.

Typology

Penthouse, Florence

Solution

Launch

Activity

Analysis and report of the competitor landscape and subsequent renovation work of the penthouse to enhance the uniqueness and quality.
Development of a unique value proposition.
Consulting on distribution and channel mix
Art direction: styling, interior decor consulting to create consistency, and photography.

Cestello degli Angeli - Paola Gheis Vacation Rental Consulting

Cestello degli Angeli - Paola Gheis Vacation Rental Consulting

Cestello degli Angeli - Paola Gheis Vacation Rental Consulting

Cestello degli Angeli - Paola Gheis Vacation Rental Consulting

Cestello degli Angeli - Paola Gheis Vacation Rental Consulting

Photo: L. Vecchia / Styling: S. Garancini

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