The Villa Italy
Outcome
Achieved 60% direct bookings with no intermediate channels.
Typology
Villa collection in Tuscany and the islands of Ischia and Pantelleria
Solution
Protect
Activity
- Creation of luxury rental brand for a collection of villas located in five different Italian locations.
- Development of a consistent brand personality which brought together each unique villa.
- Art direction: interior and exterior styling, photography, video production, professional copywriting, website design.
Photo: I. Niccolai / Styling: S. Garancini