Countryside estate
Pantelleria island, Sicily
Outcome
- Seasonal occupancy rate in year one: 75%
- Marketing campaign attracted guests from the US, UK, France, Belgium, Sweden, Switzerland
- Media coverage: Gourmet Traveller
Typology
Dammuso villa in Pantelleria island, Sicily
Solution
Launch
Activity
- Design of marketing strategy to launch the villa into the international luxury market.
- Development of an international distribution channel mix
- Development of a unique value proposition.
- Art direction on the communication activity: artistic styling, photography, video production, professional copywriting, website design.






Photo: I. Niccolai / Styling: S. Garancini